- The official hotel industry branch of the Chartered Institute of Marketing
- Promoting good marketing practice in the hotel industry for nearly 50 years
- Regular meetings and workshops throughout the year about current topics and issues facing the industry
The Hotel Marketing Association is the leading professional body for hotel marketers and advocates for best marketing practice within the hospitality sector.
Our key areas of focus include delivering an annual schedule of engaging events and networking with inspiring experts and speakers, as well as helping members access the best programmes for learning, career development and professional qualifications.
With an emphasis on results driven marketing, creative impact and sustainable outcomes, the HMA Awards showcases outstanding achievement.
Our new partnership with HOSPA now offers members the added benefit of knowledge and expertise in Finance, IT and Revenue Management.
One of the key objectives of the HMA is to promote good marketing practice in the hotel industry. It’s coveted Hotel Marketing Awards, now in their 19th year, are judged by respected industry professionals and given to individual hotels or chains, or support agencies judged to have provided the best examples of hotel marketing in their field