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Innovative Tech to Maximise your Event Sales Opportunity

An insightful panel discussion moderated by HOSPA's CEO Jane Pendlebury and featuring Peter Heath, MD of Venue Performance Ltd; Feray Özcan, Senior Business Development Manager of AllSeated; and Ciara Crossan, Founder & CEO of WedPro by WeddingDates


During the session we will consider the importance of marketing and technology, to ensure the guest / meeting planner's journey remains simple, effective and straightforward. Our panellists will discuss how to inject new dynamism using technology to improve internal processes and transform your operations for the better.


Finally, we will review the practicalities of measuring results against your competitive set. There will be time at the end to put all your questions to our panellists.

Speaker Bios:

Ciara Crossan, Founder and CEO, WeddingDates

Ciara Crossan is Founder and CEO at WeddingDates. WedPro by WeddingDates is a software solution designed to revolutionise the way wedding venues manage their wedding events business. Ciara is an expert in Wedding Hospitality and International Sales and is recognised as an Accredited Thought Leader in International Hospitality Marketing (All Ireland Business Foundation 2019). Ciara is a Vital Voices Global Ambassador, a global organisation that champions women in leadership.



Peter Heath, Managing Director, Venue Performance

Peter has worked in the meetings and events industry in the UK and internationally for over 25 and has always been focused on helping businesses improve their performance. Venue Performance was started at a time when the M&E industry was in need of a solid benchmarking solution and now Venue Performance is used by venues, hotels, DMOs, government and industry associations and we’re delighted to be able to support such a fabulous industry association like HOSPA and help with their annual event.

Feray Özcan, Senior Business Development Manager, AllSeated

With a comprehensive background in Hospitality Management, particularly within the Hotel sector, Feray has worked with the likes of Marriott International, Accor, IHG and 25hours Hotels. As the Hospitality Professional at Allseated, Feray works closely with Venues, Planners and Brands across Europe to make planning, selling, and executing events easy, and to grow their businesses through Allseated’s cutting-edge 3D visualisation platform, including floorplan design tools and virtual tour technology.

Event Hosted by:


Date:  25th April 2023

Via Zoom

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