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Reel Success: Harness the full
potential of video marketing

Be immersed in an insightful panel discussion focused on the strategic utilisation of video content to amplify bookings and elevate visibility.


Our panellists, comprised of seasoned experts in the field from the hospitality industry, Tik Tok and Google, will discuss the artistry behind compelling video creation and its profound impact on audience engagement.

Learn how to showcase your property's unique offerings, attract new audiences and engage more effectively with current guests. Gain invaluable insights, best practices, and innovative strategies to navigate the ever-evolving landscape of video marketing within the hospitality sector. This event promises to equip you with the tools and knowledge necessary to harness the full potential of video marketing in the fiercely competitive hospitality landscape.


Arrival 5.30pm

Speaker Panel 6pm - 6.45pm

Q&A 6.45pm - 7pm

Networking with drinks and canapes 7pm - 8.30pm


Event Hosted by: HMA & HOSPA

Date Tuesday 19th March 2024

Time: 5.30 - 9pm

Location: Hart Shoreditch Hotel London, 61 - 67 Great Eastern St, London EC2A 3HU

Event Type: Panel discussion with drinks and canapes

Lina Zakzeckyte, General Manager, Hart Shoreditch

Lina brings a passion for creativity and an innovative mindset to her role as General Manager. With a love for the arts and community, she has transformed the hotel into a vibrant cultural hub. Through initiatives like hosting artists and collaborating with local businesses, Lina fosters creativity and connection, positioning the hotel as a cultural epicentre where guests and locals can build meaningful relationships.

Alexandra Delf, Managing Director MMGY Grifco

Alexandra, a former barrister, has a deep-rooted passion for hospitality, growing up in a hotel family. With 10 years at MMGY Grifco, she excels in launching luxury travel brands globally. From boutique hotels to corporate clients, her creative storytelling and communication skills drive success. A respected industry voice, she's a fixture at travel panels and conferences worldwide. 

Sam Prosser, Senior Account Manager, CUBE

Starting his career as Marketing Manager at CIUK, formerly BCFA, before becoming Editor of interior design magazine, Design Insider, Sam has been well embedded within the hospitality industry for many years.

Sam works across video production projects for hotels of all sizes across the UK and Europe. From small independent hotels to some of the biggest and best-known names within hospitality, CUBE’s portfolio features the likes of The Dorchester, Coworth Park and The Savoy.


Jordan Wisbey, Group Vertical Director, Tik Tok

Jordan is Group Vertical Director at TikTok UK, responsible for the strategic direction and growth of travel marketing on TikTok. Jordan and his team work tirelessly with brands to unlock best-in-class solutions on the platform. Prior to TikTok, Jordan held senior positions at Verizon, AOL, Microsoft, Collective, Walker Media and ITV.

Dan Gordon, Strategic Agency Manager UK&I, Google

Working as a Strategic Agency Manager with Google for 8 years, Dan works with the leading Ad Agencies in the UK, while specialising in the travel industry.


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