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How to Improve the Booking Experience For Your Guests | The Benefits of a Booking Engine

Would you like to know how to improve the booking experience for your guests?

Do you fully understand your guest data? Are you reliant on managing multiple disconnected spreadsheets, platforms, and systems at each stage of the user booking journey? Are your guest communications uninspiring and not getting results?

A booking engine may be what you need. We’ve partnered with Profitroom to provide you with the tools and understanding needed to maximise your guest data utilisation.

The Profitroom Booking Engine 360 helps you make the most of your guest data and create engaging marketing campaigns to encourage guest loyalty and repeat bookings.

Designed exclusively for leisure hotels and resorts, the Profitroom Booking Engine 360 is a conversion-led integrated online booking engine, guest messaging and offline quoting and sales platform, with PMS integration.

So, what are the benefits of the Profitroom Booking Engine 360?

It Simplifies Your Offers & Sales

The Profitroom Booking Engine 360 makes it easy to configure a stay proposal for a phone or email enquiry. It also reduces the chances of overbooking as it’s a single platform for both online and offline bookings/quotes.

It limits the hotel’s packages, meaning it cannot be offered outside of applied restrictions, reducing the risk of overselling.

The Profitroom Booking Engine 360 also makes upselling simpler: it’s easy to add extras, unique discount codes, experiences, or vouchers with a single click.

Its automated follow-ups can encourage the potential guest to get back into the booking cycle after receiving a quote, making it easier for you to increase your hotel occupancy.

It Enhances Guest Communication

The Profitroom Booking Engine 360 has an advanced database segmentation that allows fast and easy creation of automated and manual content, tailoring to your guest’s preferences and synchronising with active offers and packages.

It allows your newsletters, campaigns, and promotional activities to visually represent your direct channel and stand out. It can also create inspiring pre and post-stay email templates that have been built through experience with high conversion in mind.

Personalised and Automated Guest Relationship Management

The Profitroom Booking Engine 360 will reduce missed opportunities with a segmented guest database with historical trends at your fingertips.

It has optimised campaign reporting, accurately measuring conversion, alongside an automated and unique loyalty tool with single-use promotional code incentives.

GDPR Marketing Consent Collection

It’s fully GDPR compliant and is designed with hoteliers in mind, so you don’t need to worry about gaining consent, as the system will manage this for you.

Its automated consent preferencing can collect marketing consents from people booking in your facility, both directly and through online travel agencies. It also automatically synchronises with your booking system to support your online and offline sales.

The Profitroom Booking Engine 360 will help simplify your systems, allowing for a seamless personalised guest experience, that will maximise the utilisation of their data.

Are you keen to learn how our partner, Profitroom, can help convert more bookings and enhance your guest experience? Then head over to their website for more information.


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