Today, both the weather and the political world feel increasingly unpredictable, and when political signals are mixed and economic pressures are mounting, it can be challenging to stay both ambitious and realistic about sustainability. How do we keep building momentum when others are abandoning their ESG agendas, and how do we continue to inspire and support people to stay motivated? Join our Sustainability Advisor, Sarah Duncan, and a panel of passionate industry leaders as they cut through the negative noise and explore practical strategies, bold thinking, and proven actions to help you protect and progress your sustainability ambitions - no matter which way the political winds are blowing.

In this webinar we’ll explore how GenAI and agentic AI are transforming the hotel guest journey and day to day operations, from the moment a traveller starts searching to the moment they check out. Drawing on the latest market trends and research from across travel and hospitality, we’ll show where the industry is already investing, where it’s still lagging, and what this means for your property or brand in 2026 and beyond.

Labour is the largest cost in most hospitality businesses - and one of the biggest opportunities for improvement. Two areas are reshaping how operators manage it: well‑designed tronc schemes that link performance and pay, and new AI scheduling tools that match staffing to real‑time demand. Together, they can boost efficiency, retention and engagement across teams. In this panel, technology leaders, compliance experts and operators will unpack how both approaches work and what HR, Finance and Ops teams need to know to implement them effectively, from tronc design and compliance to AI‑driven planning, reduced admin and smarter, fairer labour deployment.

The National Hotel Marketing Conference is the only dedicated annual conference for the hotel marketing, sales & PR community, and is held each year at the fantastic £100m+ National Football Centre at the heart of the UK.

This is your chance to mix with more than 30 top speakers, and over 250 marketing and sales managers, General Managers, hotel owners and leading marketing suppliers, to learn how your marketing can improve, update yourself on the very latest techniques in Ai and digital marketing, and see how your business can thrive in such a competitive marketplace!

HMA and HOSPA hotel members can save £50 per person by putting in the code HMA2026 or HOSPA2026 if you click “Tourism & Hotel Association Members” in the Registration Box on the website.

Keep up to date with UK hotel performance in the context of the wider industry trends with HotStats and HOSPA. Join Michael Grove, CEO of HotStats, Jane Pendlebury, CEO of HOSPA and Louisa Green, Managing Director at RBH, for a data-rich webinar exploring the latest trends in UK hotel performance, set in context with wider industry dynamics.

Who’s Going to Save the Planet? Expect big ideas, passionate arguments and a lot of fun as our speakers battle it out to see who can stay afloat the longest. Speakers and registration information to be released soon.

The 2026 Hotel Marketing Awards not only honour the best in the industry but also inspire others to elevate their marketing strategies. It is a prestigious event that brings together the brightest minds in hotel marketing. The event will begin with a warm welcome and refreshments, followed by an inspiring Leaders Panel featuring top names in hotel marketing. After a short networking break with drinks and canapés, we’ll move on to the highlight of the evening - the Awards Ceremony - before continuing the celebrations with more networking, refreshments and industry connections

Join us in our 20th year for the ultimate gathering of hospitality professionals at our annual conference - where industry leaders, innovators and changemakers come together for a day of networking, insightful discussions and forward-thinking workshops.

Immerse yourself in thought-provoking sessions led by top experts, tackling the most pressing issues in hospitality today. Gain invaluable knowledge, exchange ideas and stay ahead of industry trends.

Cap off the day in style at our prestigious gala dinner and awards ceremony - an evening of celebration, recognition and connection with the best in the business. Don’t miss this opportunity to elevate your career and expand your network in the hospitality world!