Join us in our 20th year for the ultimate gathering of hospitality professionals at our annual conference - where industry leaders, innovators and changemakers come together for a day of networking, insightful discussions and forward-thinking workshops.

Immerse yourself in thought-provoking sessions led by top experts, tackling the most pressing issues in hospitality today. Gain invaluable knowledge, exchange ideas and stay ahead of industry trends.

Cap off the day in style at our prestigious gala dinner and awards ceremony - an evening of celebration, recognition and connection with the best in the business. Don’t miss this opportunity to elevate your career and expand your network in the hospitality world!

Today’s hotel website is no longer just a digital brochure, it’s your most important salesperson. Yet many hoteliers are still overlooking how rapidly guest behaviours are changing, and how technologies like AI are shaping the booking journey in ways that go far beyond writing messages or saving time.

Join the Hotel Marketing Association and Profitroom for this thought-provoking session exploring the future of hotel websites, guest expectations, and the role of AI in driving direct bookings. We’ll uncover what makes a website perform, showcase award-nominated campaigns, and share practical examples of how hotels can stay ahead in a fast-changing landscape.

What You’ll Learn:
- How traveller expectations are evolving and where most hotels lose potential guests.
- Why AI is not just an admin tool, but a crucial driver of personalisation, upselling, and smarter booking flows.
- Real-world case studies from HMA Award-nominated websites and Profitroom partners.
- How smart design, storytelling, and embedded technology increase conversions and direct revenue.
- A glimpse into what the next 3–5 years hold for hotel websites and guest engagement.

Is your hotel's loyalty program truly building loyalty, or just offering discounts? In a hyper-competitive market, guests are no longer won over by a simple points-for-nights transaction. They crave recognition, personalised experiences, and a feeling that you truly understand why they are staying with you. The battle for guest loyalty—and direct bookings—will be won by the hotels that can deliver this at scale.

But how do you turn transactional guests into lifelong advocates when every traveler is different?

Join us for an indispensable webinar designed exclusively for hospitality leaders. We are pulling back the curtain on the powerful trifecta of Artificial Intelligence, guest segmentation, and hyper-personalisation.

Discover how to move beyond generic offers and build a loyalty ecosystem so intelligent, it anticipates guest needs, drives ancillary revenue, and wins back bookings from the OTAs.

We will take you inside the success story of Village Hotels. Learn how they leveraged AI-powered technology to transform their guest data into a powerhouse for engagement.

3 Key Takeaways for Hoteliers:
- From 'Business Traveler' to 'Weekend Spa Enthusiast': Learn how AI can segment guests beyond simple labels, identifying micro-tribes based on booking patterns, on-property spend, and even pre-arrival intent. This is the secret to sending offers that are impossible to ignore.
- The Personalised Guest Journey, Unlocked: Discover a framework for weaving personalisation into every touchpoint—from pre-arrival upgrade offers tailored to the guest's profile, to in-stay food & beverage recommendations, to post-stay promotions that perfectly anticipate their next trip.
- The Village Hotels Blueprint for Boosting Ancillary Revenue: Get an exclusive look at the specific strategies Village Hotels used to increase on-property spend at their restaurants, bars, and gyms.

In celebration of Keystep’s 20th Anniversary, we’re thrilled to invite you to an exciting, interactive quiz night hosted by HOSPA and Keystep! Back by popular demand.

Bring your team of 6 or join as an individual—we’ll match you with a group. It’s going to be a fun-filled evening with interactive video quiz rounds, delicious food, and refreshing drinks, all while celebrating two decades of Keystep’s’ success and innovation.