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UK consumers planning holidays


Eighty per cent of UK consumers are planning to go on holiday this year, according to Marriott Bonvoy’s UK 2022 Travel Trends report.

The report, which surveyed a nationally representative group of 2,000 UK adults between 25 and 30 November 2022, also found that 34% are planning more breaks away than in 2022.


The survey also indicated that traveller confidence was returning. Bookings from the UK for between 61-180 days ahead were up 79 per cent in October 2022, compared with October 2021. Meanwhile, bookings for November 2022 were up 52% year-on-year.

Forty per cent of travellers surveyed also confirmed that they plan to spend more on travel in 2023. However, 42% also said they would try to save money by travelling at a different time of year, while one in 10 would holiday without their under-18 children.

“What comes across very clearly is a resurgence in the sector, based in large part on increased confidence amongst travellers in the UK market, with four in ten planning to spend more than last year,” said Neal Jones, Chief Sales & Marketing Officer, Marriott International – Europe, Middle East and Africa.

“This clearly shows great optimism, but also that people will be ring-fencing holiday spending. Perhaps as a sign of the times, travellers are focusing spending on the core elements of their trip – accommodation, travel and destination – but will take a more conservative approach to spending on less vital elements of the holiday, such as presents or new clothes,” he added. Wellbeing-led holidays are expected to be popular in 2023, with 44% of UK holidaymakers planning to take one this year. Of those going on holiday, 59% have become more aware of their wellbeing, while 41% needed a break from everyday life. Thirty-seven per cent also ‘don’t wish to come home from a holiday feeling more tired than when they left’.


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