AI Strategy and AI Policy documents
AI Overview
AI Primer: Seeing the Gold from the Grift
A practical guide for boards and executive teams. This document is designed to help business leaders distinguish genuine value from the relentless noise of AI hype. It might save you money on poor vendors and faulty technology -and, critically, stop you making hasty hire/fire decisions about your people. Think before you prompt.
AI Policy for Brands
This policy sets out how Artificial Intelligence (AI) should be used responsibly across the brand to improve guest experience, support team, and protect the organisation’s data, reputation, and brand standards. AI is a powerful technology and has many benefits, but it must be used wisely.
Ultimately, like digital technologies, AI will just become a normal part of the role of all/most departments and will be baked into systems, so this policy may not be needed in this explicit form in a few years when the technology matures.
Both documents are written by Dr L F Boyd. Professional Biography. Fergus@IPDividual.com, 07983 551062
About Dr L F Boyd:
A three-time CIO 100 award recipient and now a panel judge, Fergus has held CIO, CTO, and Digital Director roles at British Airways, Virgin Atlantic, Soho House, Village Hotels, and Red Carnation Hotels, delivering award-winning digital products, eCommerce platforms, and mobile applications at scale.
He now runs an independent consultancy specialising in digital transformation and technology strategy and serves as fractional CTO and CISO for several organisations, with active responsibilities spanning AI strategy, GenAI policy, and cyber security governance. He regularly delivers AI and cyber awareness training to C-suite and board audiences.
Fergus is a trustee of the Royal Institution and the Linnean Society, and an investor in several UK startups. He is a Fellow of HOSPA, a Council Member of HFTP, and a guest presenter at EHL and Glion hospitality schools.
