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Jane Pendlebury

A helping hand

HOSPA CEO Jane Pendlebury launches HOSPA’s Hospitality Help Package to guide the community as 2021 gets off to a difficult start.


This coronavirus journey keeps on and on, doesn’t it? To think it’s been dominating the news for almost a year now! Brexit has happened without as much needling of the Government as they might have anticipated. Biden has been inaugurated as President of the USA and is now established at The White House, Trump didn’t turn up in Scotland as some were predicting and still the news is about coronavirus. Hospitality has been the hardest hit from an employment perspective – no surprise there – yet innovation and optimism is still out there; it’s just a little harder to find right now.


I predict a surge of activity as soon as restrictions are lifted as the domestic market spreads its wings and people explore life beyond their own four walls. With that in mind, the HOSPA team have decided to create a Hospitality Help Package – with a difference. There are a plethora of reports available, as anyone and everyone has an opinion on the steps hospitality businesses should take to ensure their survival. To try and cut through this though, we’ve decided to make it easy to access, short, sharp advice, categorised into topics to align with our communities (Finance, Revenue Management, Technology, Marketing and Asset Management). The advice will mostly be delivered via succinct video clips, with an option to investigate further if the topic might be helpful to your recovery.


We are looking to all HOSPA members and sponsors to contribute anything they consider may be valuable to this, so please get in touch! And if there’s any service or perhaps an offer you can add to this to help hoteliers with hard-hit revenues get back, if not to full strength, then certainly in with a fighting chance of getting there, then do please get in touch with us – and we can look to highlight this. We will launch this new initiative with an explanatory webinar giving viewers a taste of what to expect. We anticipate it being an ever-changing resource, but all focussed around recovery. The HOSPA team are meeting regularly (albeit virtually) as we plan HOSPACE 2021 and all the activity in the run-up to our annual conference. It seems rather optimistic to think we can expect to revert to the 2019 format in 2021. The hybrid format is here to stay.


We would really welcome any views / suggestions / preferences as we piece together a plan. We are under no illusions that our plan will be set in stone – far from it. If last year’s zig zag path to HOSPACE 2020 is to be repeated this year, then we know we are in for another interesting adventure. It would be boring if it was too easy, right? So, dear members and friends of HOSPA, please stay safe. As the older generation are going through the vaccine process we can hold on to hope and sunnier days ahead. A clear positive in the news, despite the doom and gloom is how well the vaccine rollout seems to be going. Should it be effective, and should a large enough proportion receive the vaccine then, dare I say it – and I only whisper it – that maybe, just maybe we can see the end of repeated lockdowns in the not-toodistant future. And while full recovery may still be someway off, without the threat of enforced closures hanging over us, we can at least move along the path without fear of running into a wall. So, we’re remaining optimistic for the future, and we have our fingers firmly crossed.


This coronavirus journey keeps on and on, doesn’t it? To think it’s been dominating the news for almost a year now! Brexit has happened without as much needling of the Government as they might have anticipated. Biden has been inaugurated as President of the USA and is now established at The White House, Trump didn’t turn up in Scotland as some were predicting and still the news is about coronavirus. Hospitality has been the hardest hit from an employment perspective – no surprise there – yet innovation and optimism is still out there; it’s just a little harder to find right now. I predict a surge of activity as soon as restrictions are lifted as the domestic market spreads its wings and people explore life beyond their own four walls. With that in mind, the HOSPA team have decided to create a Hospitality Help Package – with a difference. There are a plethora of reports available, as anyone and everyone has an opinion on the steps hospitality businesses should take to ensure their survival. To try and cut through this though, we’ve decided to make it easy to access, short, sharp advice, categorised into topics to align with our communities (Finance, Revenue Management, Technology, Marketing and Asset Management).


The advice will mostly be delivered via succinct video clips, with an option to investigate further if the topic might be helpful to your recovery. We are looking to all HOSPA members and sponsors to contribute anything they consider may be valuable to this, so please get in touch! And if there’s any service or perhaps an offer you can add to this to help hoteliers with hard-hit revenues get back, if not to full strength, then certainly in with a fighting chance of getting there, then do please get in touch with us – and we can look to highlight this. We will launch this new initiative with an explanatory webinar giving viewers a taste of what to expect. We anticipate it being an ever-changing resource, but all focussed around recovery.


The HOSPA team are meeting regularly (albeit virtually) as we plan HOSPACE 2021 and all the activity in the run-up to our annual conference. It seems rather optimistic to think we can expect to revert to the 2019 format in 2021. The hybrid format is here to stay. We would really welcome any views / suggestions / preferences as we piece together a plan. We are under no illusions that our plan will be set in stone – far from it. If last year’s zig zag path to HOSPACE 2020 is to be repeated this year, then we know we are in for another interesting adventure. It would be boring if it was too easy, right? So, dear members and friends of HOSPA, please stay safe. As the older generation are going through the vaccine process we can hold on to hope and sunnier days ahead.


A clear positive in the news, despite the doom and gloom is how well the vaccine rollout seems to be going. Should it be effective, and should a large enough proportion receive the vaccine then, dare I say it – and I only whisper it – that maybe, just maybe we can see the end of repeated lockdowns in the not-toodistant future. And while full recovery may still be someway off, without the threat of enforced closures hanging over us, we can at least move along the path without fear of running into a wall. So, we’re remaining optimistic for the future, and we have our fingers firmly crossed.

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