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Top of the class: Hotel Marketing Association crowns winners of 28th annual industry awards


The Hotel Marketing Association (HMA) has officially announced the winners of its highly-anticipated Hotel Marketing Awards during an evening of celebration – shining a light on some of the sector’s brightest talents.


The exclusive awards evening took place at Ham Yard Hotel in London last night (Tuesday), where the winners were welcomed on stage to receive their trophies in front of a crowd of more than 100 hospitality marketing professionals from across the UK.


The HMA awards cover a number of categories, with this year’s winners including:


  • Best Partnership Marketing (Sponsored by WedPro by Wedding Dates): The Art of Nature, in partnership with Atelier Roc, Hart Shoreditch Hotel, London.

  • Best Food & Beverage Marketing (Sponsored by Keystep Solutions): Great Central Pub by Matt Fletcher, The Landmark London.

  • Best Meeting & Events Marketing (Sponsored by BVA-BDRC): Exclusive Use Weddings, Titchwell Manor Hotel.

  • Best Website (Sponsored by Clockwork Marketing): The Elms Hotel & Spa, Worcestershire.

  • Best Leisure Marketing (Sponsored by Net Affinity): Find Yourself Here, Apex Hotels.

  • Best Social Media Campaign (Sponsored by PicPR): TikTok Romantic Breaks, Carden Park Hotel & Spa.

  • Agency Young Marketer of the Year (Sponsored by HBD Partners): Amy Gillin, Pic PR.

  • Young Marketer of the Year (Sponsored by For-Sight): Kate Brammer, Marriott International.


Two of the categories also offered a highly-commended award, which were awarded to Carly Pardoe from Carden Park Hotel & Spa for ‘Young Marketer of the Year’ and RBH Hospitality Management for ‘Best Website’.


HMA’s Chairman, Harry Fielder, expressed his admiration for the winners and their exceptional contributions to the industry. He remarked: "Tonight's awards ceremony has really showcased the outstanding talents within our sector. It recognises the achievements of marketing teams and agencies embracing the latest technology and channels, with the winners demonstrating creativity, innovation and dedication — setting new benchmarks for hotel marketing excellence.


“It’s events like this that encourage our community to take stock of what they have achieved over the past year. Our sphere has diversified significantly and it's amazing to see so many talented individuals continuing to put their best foot forward in the competitive world of marketing.”


HMA, which is part of HOSPA, the Hospitality Professionals Association, is the only dedicated body for hotel marketers in the UK and provides them with support and inspiration — delivering an annual schedule of engaging events and networking with inspiring experts and speakers.


Harry added: "The pace of innovation in marketing technology is relentless, but every year, these awards demonstrate that the core principles of excellent marketing are timeless. The most effective campaigns always ground themselves in clear goal setting, intelligent segmentation and empathetic messaging within the target audience. New marketing technologies are highly valuable additions to our marketing arsenal, and the winners show a mastery of this while remaining true to core marketing best practice."


“On behalf of myself and the rest of the team at HMA, we want to congratulate all of the worthy winners and finalists — we can’t wait to do it all again next year!”



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