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The 29th HMA Hotel Marketing Awards

The 29th HMA Hotel Marketing Awards will recognise & celebrate Marketing Best Practice in the UK hotel industry, as well as the best marketing talent. The various categories of award reflect what is current in hotel marketing and are totally inclusive, in that the HMA welcome entries from independent hotels, no matter how small, branded chain hotels and groups, no matter how large and you don’t need to be a member of the HMA to enter. An agency may also submit an entry so long as they have secured formal agreement from their client. 

The awards embrace Marketing in its broadest sense, so the HMA welcome entries that vary from say an internal campaign, to a brand loyalty programme, from an email campaign for your restaurant to a paid-for social media campaign for staycations, from a print-based activity for your spa to a multi-channel campaign for the chain or from a seasonal special event to a year-long PR campaign. They also encourage marketing entries that support sustainability and those supporting employee recruitment, support and engagement. You can enter a campaign or activity in as many categories as it is relevant to and submit as many entries as you wish.

Information on all categories and all relevant entry form can be found here.

Award Categories:

How to Enter:

  1. The procedure for entering is very straightforward.

  2. Read the descriptions on the award pages above to ascertain which categories you will be entering, paying particular attention to the criteria against which entries will be judged.

  3. Download an Entry Form from the specific award category page.

  4. Complete all sections on the entry form, which include Marketing Objectives (SMART), Target Market / Audience, Summary of Approach taken, Results and a statement as to why the entry is a worthy winner. Save the form as a PDF.

  5. Complete the entry form on the HMA website and attach your entry PDF.

  6. Please also upload a document (PDF or Powerpoint) or a Canva URL which showcases all creative materials, web pages, social media post etc to support your entry.

  7. For the two Marketing Team Awards you will be required to submit a brief resume of all team members, details of their major hotel marketing achievements in 2023, a supporting statement from a director or client (for Agency Team), links to campaigns, all included in one Powerpoint or Canva document, and a statement as to what makes this team special and worthy of the award.

  8. For Rising Star in Hotel Marketing you will be required to submit a Manager’s Nomination, a Candidate Statement, the candidate’s CV, details of campaigns they have worked on, including links to relevant materials, and evidence of their ongoing commitment to Marketing. All included in one Powerpoint or Canva document

  9. Then simply submit the form by 5.30pm on 29th February 2024.

  10. All entries will be acknowledged, and you will be advised approximately two weeks prior to the Awards Ceremony if your entry has been shortlisted

If you would like to sponsor these awards, you can find out more here. Please email Helen for more information.

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