Trends provide us with the insight we need to see what is hot and what is not even setting a spark alive for travellers and the hotel industry. For independent hotels, which are not supported by huge corporate entities, they are essential for tracking how a business needs to adapt to keep up with the rest of the industry and future-proof the business.
Trends, forecasts and data are ways of predicting how short-term developments will evolve into medium and long-term progress. While there are distinct global trends, it is the way segments in the market react and address these that impacts the revenue opportunities and guest experience. Ultimately pushing through trends is not enough, it's the guests that accept something new and following consumer expectations is just as important.
Which is why savvy businesses, whether independent luxury hotels, serviced apartments or giant international chains, always keep a keen eye on the latest trends and how to implement them in their properties.
Criton‘s latest eBook takes a look back at the hospitality industry in 2019 while predicting the hottest hotel trends to watch out for in 2020.