Don’t Get Frozen Out

Carl Weldon on Google’s pandas, penguins and passion for hotels


Think Google…think Google algorithm updates. Panda and Penguin are the code names for two significant updates to the way the Google Search ranks and looks at websites. See below for more details but essentially one is checking for quality…the other for quantity …or rather unwanted self-generated quantity of queries. Any reasonable business should not be affected by the latter (keyword stuffing, link farms etc.) whereas the former is now looking for quality especially Social Media-led content. If you have not reviewed your website for a while now is a good time to start…and while you are at it have you checked out Google Hotel Finder recently?

Google has added a new Exact Match Domain filter, which tries to ensure that low-quality sites don’t rise high in their search results simply because they have search terms in their domain names. The company has been busy in recent weeks, with two updates, named Panda and Penguin.

Taking Panda first, Google’s blog commented: “This update is designed to reduce rankings for low-quality sites - site